Ye Olde House Hull – Website Development & Digital Marketing

Ye Olde House Bar, located on Scale Lane in the heart of Hull Old Town, is one of the city’s most distinctive historic pubs, set within a building believed to date back to around 1450. The goal of this project was to create a website and digital presence that reflected the character, personality and heritage of the pub while making it easy for visitors to find information online.

The new website was designed and developed with a fully responsive layout, ensuring visitors can browse comfortably on mobile, tablet and desktop devices. Whether customers are checking opening times, exploring the pub’s history or planning a visit to Hull Old Town, the site provides a clear and easy user experience across all devices. Key features include integrated Google Maps location support, helping new visitors quickly find the pub in Hull’s historic quarter, along with links to review platforms so guests can see feedback from other customers and share their own experiences.

Website Design and Development

The website was designed to reflect the unique character of Ye Olde House Bar, combining historic imagery, simple navigation and clear information for visitors. The focus was on creating a clean, fast and accessible website that allows users to quickly discover:

• Opening hours and contact details
• Information about the pub and its history
• Gallery images showcasing the building and atmosphere
• Updates and news from the pub

The design ensures the pub’s personality comes through while keeping the site practical and easy to manage.

Local SEO and Online Visibility

Alongside the website build, work was carried out to improve local search visibility, helping Ye Olde House Bar appear in searches related to pubs in Hull Old Town. This included optimisation for local search terms, structured data implementation and improvements to the site’s technical structure to support better search engine indexing. These changes help ensure that people searching for historic pubs in Hull, bars in Hull Old Town or places to visit near the marina can easily discover Ye Olde House Bar online.

Social Media and Digital Marketing

To support the website launch, social media channels were integrated into the site to help promote events, updates and news from the pub. A simple and sustainable social media strategy was developed to allow the team to share updates about the pub, connect with the local community and maintain engagement with visitors exploring Hull Old Town. This joined-up digital approach combines web design, local SEO and social media integration to strengthen Ye Olde House Bar’s online presence while remaining true to the pub’s traditional character.

The finished website provides Ye Olde House Bar with a modern online presence that reflects the charm and personality of this historic Hull pub. Visitors can easily discover the pub online, learn about its history and plan a visit when exploring Hull Old Town. This project demonstrates how thoughtful website design, local SEO and digital marketing can help independent hospitality businesses strengthen their digital presence while keeping their unique identity at the centre of the experience.