Project
Jetta Sneddon Photography: Website Refresh & SEO
A WordPress website refresh for Jetta Sneddon Photography, combining a cleaner photography-led design, improved content, local SEO and a simpler customer journey.
Goal
Simplify the website and showcase the photography
A WordPress website refresh for Jetta Sneddon Photography, combining a cleaner photography-led design, improved content, local SEO and a simpler customer journey
About Jetta Sneddon Photography
Jetta Sneddon Photography approached me to refresh her existing website and bring it up to date.
Having had a difficult experience with a previous web developer who had scammed her, Jetta was understandably cautious about working with someone new. She wanted a straightforward, professional service and a website that was simpler, clearer and easier for her customers to use.
The existing website was completely rebuilt, with a new design, improved structure and new enquiry forms created specifically around the information Jetta needs from her customers.
Project Overview
The main focus was to create a cleaner, more photography-led website that makes it easy for visitors to understand what Jetta offers, view her work and find pricing.
The refresh included:
- A cleaner, more modern design
- Simplified navigation and service menus
- Improved presentation of photography
- Updated Newborn Photography content and imagery
- Clearer pricing information
- Removal of unnecessary content and streamlining image handling for site speed
- Reworking copy to reflect Jetta and her business
- Highlighting her experience working with SEN children
- Retaining and testing existing enquiry forms
- Improved mobile experience
Local SEO
SEO was built into the website refresh from the start, with improvements to page structure, headings, metadata, image optimisation and local search targeting.
The site was also configured with Rank Math SEO Pro and Google Search Console, providing a solid foundation for ongoing visibility in local photography searches.
Deliverables
- WordPress website refresh
- Website design and development
- Content and copy improvements
- Photography portfolio presentation
- Service and pricing structure
- Mobile optimisation
- Existing enquiry forms improved with SMTP sending logs
- Local SEO
- Rank Math SEO Pro setup
- Google Search Console setup
- Image and performance optimisation
The Results
The refreshed website is simpler, cleaner and much more focused on Jetta's photography.Visitors can quickly find the type of photography they're looking for, see pricing, explore Jetta's work and make an enquiry.
Just as importantly, the project gave Jetta a straightforward process and a reliable point of contact for her website going forward.
★★★★★
John was very understanding about my previous experience of being scammed by someone to upgrade my website earlier in the year. He was very clear from start to finish about what he would provide, a schedule and upfront costings.
He was quick to make any changes and advised on what he thought would work and wouldn't work. I am over the moon with the finished results and the whole process from start to finish.
Highly recommend John and I look forward to continuing working with him
Jetta Sneddon Photography
Categories: Local SEO & Search Optimisation | Photography Projects | Web Design & Development
