Project
The Blackwell Ox Carlton – Photography, Web Design & SEO
Photography, web development and SEO for The Blackwell Ox Carlton, with booking integration and a modern website showcasing the pub, Thai cuisine and holiday lodge park.
Goal
Custom website, photography, SEO, online booking for both tables & lodges
Photography, website development, SEO and booking integration for The Blackwell Ox Carlton, creating a modern online presence for the popular pub and holiday lodge park.
About The Blackwell Ox
The Blackwell Ox Inn is a well-loved country pub, restaurant and holiday lodge park in Carlton, North Yorkshire. Known for its welcoming atmosphere, authentic Thai dishes, classic English favourites and peaceful lodge accommodation, the business needed an online presence that reflected its quality and helped customers discover everything the venue offers.
Project Overview
The Blackwell Ox approached me to improve both the visual standard of their online presence and the usability of their website. The project included professional photography, a refreshed website structure, improved mobile performance, and a full SEO overhaul. The aim was simple – make it easier for diners, holiday guests and visitors to find the venue online, explore the menu, and make bookings quickly.
What I Delivered
Professional Photography
- High-quality interior, exterior and food photography to showcase the pub, restaurant and lodge park.
- Clean, natural lighting styles to reflect the true look and atmosphere of the venue.
- Consistent imagery across the website and social media to strengthen the brand.
Web Development & User Experience
- A responsive, easy-to-navigate website that works smoothly on mobiles, tablets and desktops.
- Clear sections for menus, Thai cuisine, English dishes, bar options and lodge facilities.
- Fast-loading pages, improved structure and stronger calls to action.
- Integration of a third-party booking system for both table reservations and holiday lodge bookings.
Local & Organic SEO
- Full SEO optimisation across all main pages, including structure, metadata, page titles and image alt text.
- Local SEO targeting terms such as Thai restaurant near me, country pub North Yorkshire, holiday lodge park Carlton, and food pub near Stokesley.
- Content improvements to boost visibility for both dining and accommodation searches.
- Helpful internal links and improved schema for better ranking performance.
The combination of professional photography, improved design and well-executed SEO has resulted in an online presence that now matches the quality of the venue – and continues to support The Blackwell Ox as one of North Yorkshire’s most popular country pubs.
One of OpenTable’s top 10 most booked restaurants in North Yorkshire
Categories: Booking & Appointment Systems | Local SEO & Search Optimisation | Photography Projects | Social Media Projects | Web Design & Development