Goal
Grow online sales across Shopify, Amazon and eBay for a luxury sauna retailer.
Ecommerce, PPC, SEO and stock management for a luxury sauna retailer, growing from a start-up to a 6,000 sq ft distribution space selling across several countries.
About the Client
A luxury sauna company selling premium saunas to customers in several countries, with products sourced from suppliers in Finland. When I joined as Head of Ecommerce it was a small start-up team working from a spare bedroom.
Project Overview
The aim was to grow online sales and build the systems to support that growth. I was responsible for the day-to-day running of the Shopify website, the Amazon and eBay stores, courier coordination and all of the online marketing.
Selling Across Channels and Countries
I ran the online shop and marketplace channels together so product, stock and pricing stayed consistent. I launched a new stock management system covering 7 sales channels in 5 countries, and managed stock updates and communication with suppliers in Finland.
Marketing and Content
Growth came from a joined-up approach:
- PPC campaigns managed and optimised for return
- SEO to bring in organic traffic for high-value products
- An affiliate programme to widen reach
- Podcast and video content to build trust in the brand
- Monthly performance reporting to the management team
The Result
Online revenue tripled within a year. In under two years the business grew from three staff working from a spare bedroom to a 6,000 sq ft distribution space with a team of 12.
Work With Me
I build and improve websites and online shops for small and medium-sized businesses across Teesside and the North East, with almost 30 years of experience behind every project. You deal with me directly, not an agency. Get in touch to talk about your own website.
