Goal
Strengthen local search visibility for a Teesside commercial photographer.
Local SEO and search setup for Teesside commercial photographer Dave Charnley, covering technical foundations, image optimisation and analytics so his work is easier to find across the North East.
About Dave Charnley Photography
Dave Charnley is an award-winning commercial photographer based in Teesside, working with businesses across the North East. I was brought in to strengthen the search foundations of his existing WordPress website, so the quality of his work is easier to find online. You can see more at davecharnleyphotography.com.
Project Overview
Dave Charnley Photography is a commercial photography business serving companies across Teesside and the wider North East. The project focused on local SEO and getting the search setup right on his existing WordPress website, so the businesses looking for a commercial photographer nearby can find him, and so we can see what is working.
Why Local SEO Matters for a Commercial Photographer
Businesses looking for a commercial photographer rarely search for a name. They search for the service and the place, such as commercial photographer Teesside or business photography North East. If your website does not clearly say what you do and where you do it, those customers go to someone else.
Local SEO fixes that. It makes sure search engines understand your business, your location and your work, so you appear when nearby customers are ready to enquire.
Local SEO & Search Setup
I reviewed the site’s existing SEO and moved it onto a cleaner, more controllable setup, carrying across the existing SEO data and redirects safely. Work included:
- Local business details and structured data, so search engines understand where Dave works
- Search settings, sitemaps and indexing set up properly and submitted to Google and Bing
- Fresh pages submitted for quicker discovery
- Groundwork so the site is easier for AI search tools to understand
Image SEO & Analytics
For a photographer, images matter most. I reviewed the site’s images and added missing alt text and image titles, then connected Google Analytics 4 and Google Search Console so performance could be measured properly.
The initial 28-day benchmark showed:
- 1,995 Google Search impressions
- 60 clicks
- 335 organic sessions in GA4
Identifying Future Opportunities
With data now flowing, the next steps are clear:
- Improve pages that earn impressions and traffic but few or no clicks
- Improve conversion tracking for enquiries
- Further work on content, local SEO and performance
- Review blog posts and service pages
Ongoing Support
I continue to support Dave with WordPress configuration, SEO improvements and practical advice as the site grows.
The Result
Dave now has a solid local SEO foundation, better optimised images, local business data in place and analytics connected. That gives him a measurable starting point and a clear plan for growing his visibility across Teesside and the North East.
Local SEO and SEO Setup for North East Businesses
Dave’s project is a good example of what I offer to small and medium-sized businesses across Teesside, Stockton-on-Tees and the wider North East:
- A proper SEO setup on your existing WordPress website, done once and done right
- Local SEO so customers nearby find you when they search
- Image optimisation, which matters for photographers, designers and any business with a strong portfolio
- Analytics and tracking, so you can see what is bringing in enquiries
- Honest advice and ongoing support in plain English, directly from me rather than an agency
You can read more about my SEO services for Teesside businesses, or get in touch to talk about your own website.
Client Feedback
“Reached out to John to help with automation settings on WordPress, excellent service and really knowledgable in his field.”
Dave Charnley, Dave Charnley Photography
