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Digital Transformation for 100+ Store Retail Group

Digital Transformation for 100+ Store Retail Group

Led the marketing strategy for 100+ retail locations, driving major improvements across SEO, website redevelopment, CRM, PPC, content, and digital operations. Delivered the company’s most successful new store launch and managed a high-performing team while overseeing budgets, compliance and multi-channel growth

Psyche eCommerce, Digital Marketing

Psyche eCommerce, Digital Marketing

I managed the e-commerce platform, led a team of 10 and oversaw PPC, SEO, email, affiliates, social media and analytics to grow online revenue and support the wider retail business.

Triads Middlesbrough e-Commerce Store Redevelopment

Triads Middlesbrough e-Commerce Store Redevelopment

Triads is a long standing independent fashion store in Middlesbrough, but its old online shop was holding it back. In this case study I share how I rebuilt the Triads ecommerce site to be faster, easier to use and better aligned with how customers actually browse and buy clothes online.