PW Motorcraft Online Car Showroom

PW Motorcraft is an independent used car retailer based in the historic market town of Northallerton, North Yorkshire. The business specialises in affordable, high-quality used vehicles — often one or two-owner cars with low mileage and full service history. With a focus on trust, transparency and reliability, PW Motorcraft serves customers across North Yorkshire looking for well-maintained vehicles at competitive prices.

PW Motorcraft required a custom online car showroom that would present vehicles professionally, increase online enquiries and give potential buyers a seamless browsing experience. Their previous website lacked functionality and clarity, so the goal was to build a modern, responsive platform that properly represented the quality of cars on offer.

Each vehicle needed its own structured listing, enquiry form and clear specification layout. The project also involved integrating the website with eBay Motors and the business Facebook page to ensure consistent visibility across all platforms and simplify the customer journey.

• • Bespoke Car Showroom Web Development
    A fully custom-built WordPress website designed specifically for used car sales, with detailed vehicle listings and a professional dealership layout.
  • Vehicle Enquiry Forms
    Each listing features a dedicated enquiry form, allowing customers to request more information, arrange viewing appointments or express interest with ease.
  • Responsive, Mobile-First Design
    Optimised for phones, tablets and desktops, resulting in a strong increase in mobile visitors and overall engagement.
  • eBay Motors Integration
    Listings and vehicle details link seamlessly with the company’s existing eBay Motors presence, providing broader exposure.
  • Social Media Integration
    Direct connectivity with PW Motorcraft’s Facebook page, making it easier for customers to follow updates, new stock and announcements.

This bespoke online showroom has significantly improved performance compared to the previous website, helping PW Motorcraft attract more enquiries and present their stock in a far more professional and user-friendly way.