Triads Middlesbrough e-Commerce Store Redevelopment

Triads has been a well known name in Middlesbrough for years, bringing together designer labels, streetwear and modern menswear. The physical stores have a strong identity and loyal following, but the previous version of the online shop was no longer doing the brand justice.

When I was asked to redevelop the Triads ecommerce site, the brief was simple on paper but involved a lot of detail in practice: keep the character of the brand, but make the website faster, easier to shop and better at converting visitors into paying customers.

What was not working on the old site

The previous online store had grown over time, with different sections and features added as needed. It worked, but it came with some familiar problems:

• Slow page load times, especially on mobile.
• Inconsistent layouts across key pages such as category, product and checkout.
• Limited filtering and size options, which made browsing larger ranges frustrating.
• Product images that did not always show the quality of the brands on offer.
• Basic SEO setup that did not fully reflect how people search for fashion locally or online.

For a retailer like Triads, where customers expect a smooth, premium experience, these issues had a real impact on both perception and sales.

My approach to the Triads rebuild

The starting point was simple: treat the online shop with the same care as the shop floor. That meant looking at how people actually browse clothes, the devices they use and the questions they have before they buy.

Faster, mobile first experience

Most Triads visitors now come from mobile, so the new build was planned mobile first rather than as an afterthought. I focused on:

• Clean, lightweight templates that load quickly on 4G and slower broadband connections.
• Sensible image sizing and compression to keep pages sharp but fast.
• Simple navigation that works just as well on a phone as it does on a laptop.

The result is a site that feels much quicker and more responsive, which helps reduce drop offs and abandoned sessions.

Clear structure and easier browsing

Fashion sites live or die on how easy it is to find something you actually want to wear. For Triads, I:

• Reworked the category structure so collections, brands and styles are clearer.
• Added more useful filters for size, colour, brand and price where appropriate.
• Improved internal linking between related products and categories.

This makes it easier for someone who lands on a single product from Google or social media to keep exploring the range instead of hitting the back button.

Product pages that match the quality of the brands

Triads stocks labels where detail matters. The product pages needed to reflect that. I redesigned them to:

• Give images more space and encourage multiple angles.
• Use clearer size and fit information to reduce uncertainty.
• Highlight key selling points such as fabric, fit and styling suggestions.

Small changes like this add up. They help customers feel more confident about ordering online, especially if they have only ever visited the physical store before.

SEO and local visibility

The redevelopment was also a chance to tighten up SEO and strengthen local visibility for Middlesbrough and the wider Teesside area. I focused on:

• Setting up cleaner URLs, page titles and meta descriptions for categories and key brands.
• Improving on page content so search engines better understand what each section offers.
• Making sure technical basics were in place, such as XML sitemaps, structured data and sensible internal linking.

Triads now has a stronger foundation for both organic search and any future campaigns, whether that is paid search, social, or email.

Results and impact

Since the redevelopment, the online shop is better aligned with what customers expect from a modern fashion retailer. The site is faster, more consistent and easier to buy from, which in turn supports:

• Higher engagement on key pages such as categories and product listings.
• More completed orders from mobile devices.
• A stronger link between in store reputation and online experience.

Most importantly, the site now gives Triads a platform it can confidently build on as ranges evolve and customer behaviour continues to change.

Need help with your own online shop?

If your ecommerce site feels clunky, slow or out of date, it is usually a sign that it has grown in the background while the rest of the business moved on. A focused redevelopment can make a real difference to sales, search visibility and day to day management.

If you would like to talk about your own online store, get in touch with me at John Corner Web Development. I can help you review where you are now and plan a realistic path to something faster, clearer and easier for your customers to use.