Project
Jayne Routledge Acupuncture Website & Branding
John Corner Web Development rebranded and redesigned the Jayne Routledge Acupuncture & Wellbeing website, creating a calm, responsive and SEO-optimised online presence for her holistic practice in Teesside
Goal
Website Rebrand & Redesign
A full rebrand and website redesign for Jayne Routledge – Acupuncture & Wellbeing, creating a calm, responsive and SEO-optimised website that reflects her holistic practice in Teesside. The project focused on clarity, accessibility and transparent ongoing support.
About Jayne Routledge Acupuncture
Jayne approached me looking for a fresh start with her online presence. Her previous provider hadn’t offered the level of support or transparency she needed, and she wanted a calm, professional website that better reflected her holistic practice. The goal was to create a site that would be easy to use, visually aligned with her brand, and optimised for local search so potential clients in Teesside could find her more easily.
“I already have a website but I’m looking to move to a new host and provider who’s more transparent, supportive and straightforward to work with. My current setup hasn’t really met my expectations, and I’d like something that feels more personal and aligned with how I work. I don’t have a large marketing budget, as most of my clients come through word of mouth, but I’d like a calm, professional online presence that helps people find me easily and reflects the nature of my holistic practice.”
— Jayne Routledge (initial enquiry)
Project Overview
delivered a complete rebrand and website redesign, building the site from the ground up with clarity, usability and SEO performance in mind. Every element was designed to convey calmness and trust while maintaining technical best practices for accessibility and speed.
What I Delivered
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- Full redesign and visual refresh using Jayne’s colour palette and tone
- Local SEO optimisation for acupuncture and wellbeing searches across Teesside
- Responsive design for mobile, tablet and desktop devices
- Fully compliant cookie notice, privacy policy and terms & conditions
- Improved accessibility, image handling and Core Web Vitals
- Transparent hosting and ongoing support with clear pricing
The finished website is calm, elegant and easy to navigate, perfectly reflecting Jayne’s holistic values and professional approach. It provides a welcoming online experience for visitors, improved visibility in local search results, and a solid foundation for the next stage of her business growth.
★★★★★
“Working with John on my new website has been such a refreshing experience. After struggling with other providers who overpromised and underdelivered, it was a relief to find someone so clear, patient and genuinely interested in getting it right. From our first in-person conversation, he demonstrated a clear understanding of my business and the importance of creating a calm, professional online presence that reflects my holistic practice.
John managed the entire process with transparency and attention to detail. The new site is elegant, responsive and easy to navigate, with noticeable improvements in search visibility. I’m extremely pleased with the outcome and would not hesitate to recommend John Corner Web Development to anyone seeking a trustworthy, creative and reliable web professional. Thanks John!”
Jayne Routledge, Acupuncture & Wellbeing
Categories: Branding & Logo Design | Local SEO & Search Optimisation | Web Design & Development