Hawthorn Lodges Website Optimisation, SEO & Paid Ads

Hawthorn Lodges Country Park offers luxury holiday lodges in a peaceful countryside setting, attracting buyers looking for a high-quality holiday home within easy reach of the North East and Yorkshire.

I worked with Hawthorn Lodges to improve their online visibility and enquiry generation by bringing together website optimisation, SEO, paid advertising, and analytics tracking into a joined-up marketing strategy, delivered by a local digital marketing specialist rather than a London agency.

The goal was simple: generate more enquiries from potential lodge buyers while improving the efficiency of online advertising.

Website Review & Optimisation

The first stage of the project was to review the website and identify improvements to strengthen both usability and performance.

Work included improving:

• • Page structure and layout
  • Mobile responsiveness
  • Page speed and performance
  • Enquiry form visibility
  • Overall user journey through the site

For a holiday lodge development, the website acts as the digital showroom, so it needs to clearly present the lodges and guide visitors towards making an enquiry.

Search Engine Optimisation (SEO)

Alongside website improvements, the site was optimised to strengthen its visibility in search engines.

This included:

• • Keyword optimisation for lodge ownership searches
  • Improved page titles and meta descriptions
  • Clear heading structure and content layout
  • Internal linking improvements
  • Local and regional SEO optimisation

These improvements help the website appear for searches related to holiday lodges, countryside retreats and lodge ownership.

Google Tag Manager & Analytics Tracking

To properly measure performance, a full tracking setup was implemented.

This included:

• • Google Tag Manager implementation
  • Google Analytics configuration
  • Enquiry form conversion tracking
  • Advertising campaign tracking

This provides clear insight into which channels are generating enquiries and how visitors interact with the website.

Google Ads Campaign Optimisation

Google Ads was optimised to capture people actively searching for holiday lodges and lodge ownership opportunities.

Campaign improvements included:

• • Campaign restructuring
  • Improved keyword targeting
  • Refined ad messaging
  • Optimised bidding strategy
  • Enhanced conversion tracking

Facebook & Instagram Advertising

Alongside search advertising, Facebook and Instagram campaigns were introduced to help increase awareness of Hawthorn Lodges.

These campaigns showcase the lodges, the countryside location and the lifestyle that comes with ownership.

Ads run across several placements, including:

• • Facebook Feed
  • Instagram Feed
  • Facebook Marketplace
  • Stories
  • Reels

This helps the brand appear naturally across social platforms while reaching people who may be interested in lodge ownership.

Website Review & Optimisation

The first stage of the project was to review the website and identify improvements to strengthen both usability and performance.

Work included improving:

• • Page structure and layout
  • Mobile responsiveness
  • Page speed and performance
  • Enquiry form visibility
  • Overall user journey through the site

For a holiday lodge development, the website acts as the digital showroom, so it needs to clearly present the lodges and guide visitors towards making an enquiry.

Search Engine Optimisation (SEO)

Alongside website improvements, the site was optimised to strengthen its visibility in search engines.

This included:

• • Keyword optimisation for lodge ownership searches
  • Improved page titles and meta descriptions
  • Clear heading structure and content layout
  • Internal linking improvements
  • Local and regional SEO optimisation

These improvements help the website appear for searches related to holiday lodges, countryside retreats and lodge ownership.

Google Tag Manager & Analytics Tracking

To properly measure performance, a full tracking setup was implemented.

This included:

• • Google Tag Manager implementation
  • Google Analytics configuration
  • Enquiry form conversion tracking
  • Advertising campaign tracking

This provides clear insight into which channels are generating enquiries and how visitors interact with the website.

Google Ads Campaign Optimisation

Google Ads was optimised to capture people actively searching for holiday lodges and lodge ownership opportunities.

Campaign improvements included:

• • Campaign restructuring
  • Improved keyword targeting
  • Refined ad messaging
  • Optimised bidding strategy
  • Enhanced conversion tracking

Facebook & Instagram Advertising

Alongside search advertising, Facebook and Instagram campaigns were introduced to help increase awareness of Hawthorn Lodges.

These campaigns showcase the lodges, the countryside location and the lifestyle that comes with ownership.

Ads run across several placements, including:

• • Facebook Feed
  • Instagram Feed
  • Facebook Marketplace
  • Stories
  • Reels

This helps the brand appear naturally across social platforms while reaching people who may be interested in lodge ownership.