Project

Custom Holiday Let Website, Number One Carlill, Whitby

Discover how John Corner Web Development built a custom holiday let website for Number One Carlill in Whitby — boosting direct bookings and reducing platform fees.

About Number One Carlill

Number One Carlill is a high-end holiday apartment located in Whitby. The owners wanted a digital platform that reflected the premium nature of their offering, captured the charm of the location and appealed directly to guests looking for a seamless booking experience.

Project Overview

The brief was to build a website that did more than act as an online brochure. The goal was to create a site that:

• Attracted more direct bookings to reduce reliance on third-party portals.
• Offered a booking experience that was smooth, secure and mobile-friendly.
• Combined a visually compelling design with advanced functionality behind the scenes.
  The solution needed to reflect the unique character of the apartment and location, while delivering a high performance, easily managed backend for the owner.

What I Delivered

• A custom booking engine with live availability and pricing shown in real time.
• Secure checkout functionality enabling guests to book and pay directly on the website.
• Two-way synchronisation with external platforms, ensuring availability remains accurate across channels and admin workload is reduced.
• A fully responsive, brand-aligned design showcasing professional imagery, calls to action and intuitive navigation across desktop and mobile.
• Technical optimisation including fast load times, clean code and strong on-page SEO foundations, to support discoverability and user experience.