Project
Croft Circuit Motorsport Website Development
Complete redesign & e-commerce rebuild for Croft Circuit, improving track day bookings, event visibility, site speed & SEO performance.
Goal
website and e-commerce redevelopment
A full website and e-commerce redevelopment for Croft Circuit, improving track day bookings, event visibility, site performance and the overall digital experience.
About Croft Circuit
Croft Circuit is one of the most recognisable motorsport venues in the UK, home to track days, British Touring Cars, British Superbikes, the Jack Frost Rally and a huge range of driving experiences. Their old website struggled with speed, structure and booking usability, making it difficult for fans and drivers to find events and complete purchases smoothly.
I was brought in to rebuild the website and e-commerce system from the ground up. The goal was simple: create a fast, modern, mobile-ready platform that matches the energy and scale of the circuit, while improving bookings, performance and SEO visibility.
Project Overview
This project involved a complete redesign of the Croft Circuit website and the development of a fully streamlined e-commerce system for track day bookings, driving experiences and event ticketing.
My focus was on:
- Improving user journeys for fans, drivers and competitors
- Making track day and experience booking faster and more intuitive
- Raising visibility for major events such as BTCC, BSB and the Jack Frost Rally
- Delivering a site that performs under heavy race-weekend traffic
- Creating a structure that supports long-term online growth
The end result is a visually strong, high-performance motorsport website that makes navigation simple, booking easy and information accessible.
What I Delivered
Website Redevelopment
- Complete redesign with a modern, motorsport-driven visual style
- Fully responsive front-end for mobile and tablet
- Improved layout for track days, BTCC, BSB and rally events
- Faster page load times and technical SEO improvements
- Cleaner structure for schedules, event details and visitor information
E-commerce System
- Streamlined booking flow for track days and driving experiences
- Availability calendars and real-time session management
- Improved mobile checkout
- Upsell options (helmets, tuition, extras)
- Robust back-office tools for Croft’s internal team
SEO & Performance
- Technical SEO fixes and site-wide optimisation
- Event landing pages for stronger search visibility
- Improved rankings for key motorsport search terms
- Stronger internal linking and site hierarchy
Event-Focused Pages
- British Touring Cars (BTCC)
- British Superbikes
- Jack Frost Rally
- Driving Experiences
- Track Days & Corporate Hire
Each event section now has a professional, easy to navigate digital presence.
Categories: Booking & Appointment Systems | E-commerce Websites | Local SEO & Search Optimisation | Web Design & Development