Project

Better Living Outdoors E-commerce & Digital Marketing

E-commerce development, PPC, SEO, email marketing and affiliate strategy for Better Living Outdoors, helping them achieve Hot Tub Retailer of the Year

Goal

A full e-commerce and digital marketing solution for Better Living Outdoors, including PPC, SEO, email campaigns, affiliate setup and social media marketing, contributing to their achievement of Hot Tub Retailer of the Year.

About Better Living Outdoors

Better Living Outdoors is one of the North East’s leading hot tub specialists, supplying, delivering and installing premium hot tubs to customers across the UK. Known for their high-quality products, expert advice and nationwide service, the company required a strong digital presence to match their reputation and support their fast-growing customer base.

Project Overview

The goal was to create a fully optimised e-commerce platform that showcased their extensive product range while driving online sales and enquiries. Alongside the website build, Better Living Outdoors needed a robust digital marketing strategy to increase visibility, improve conversions and support long-term growth.

What I Delivered

    • E-commerce Web Development
      A fast, secure and user-friendly online store with detailed product pages, finance options, delivery information and a streamlined checkout experience.
    • PPC Management
      High-performing Google Ads campaigns designed to increase sales, reduce cost-per-click and target high-intent customers searching for hot tubs across the UK.
    • Affiliate Marketing Setup
      A tailored affiliate programme to expand reach, build partnerships and generate additional revenue streams.
    • Social Media Marketing
      Consistent, branded content across key platforms to improve engagement, awareness and trust.
    • Email Marketing
      Automated email flows, lead nurturing and promotional campaigns to support sales and customer retention.
    • SEO Optimisation
      Comprehensive SEO improvements including keyword targeting, content optimisation, technical SEO and ongoing monitoring to increase organic visibility.

These improvements helped strengthen their digital presence and played a role in Better Living Outdoors becoming Hot Tub Retailer of the Year.

Better Living Outdoors – E-commerce Web Development & Digital Marketing

★★★★★

 “John rebuilt our entire e-commerce platform and transformed our marketing with SEO, email automation, HubSpot CRM and a full affiliate setup. His work made a real difference to our business and played a key part in us winning Hot Tub Retailer of the Year !

Philip Simpson, Better Living Outdoors