Bella di Notte Magento e-Commerce & Marketing

Bella di Notte is one of the UK’s leading premium lingerie and clothing retailers. They are best known for their Merino Wool and Silk thermals and stock high quality brands including Brax, Taifun, Gerry Weber and Olsen.

I worked with Bella di Notte to shape and deliver the full eCommerce strategy. The goal was simple: increase sales, improve profitability and strengthen the brand online. I reviewed the existing Magento website, planned the full site overhaul and managed the redesign from start to finish with an external London development agency.

Alongside the web project, I created detailed marketing plans, KPIs and annual budgets, making sure everything stayed aligned with the brand guidelines and long-term commercial goals. I also carried out ongoing competitor analysis and monitored market trends so the business could move quickly when opportunities came up.

• • Planned, scoped and managed a full redesign of the Magento eCommerce website
  • Managed external developers and oversaw website updates, maintenance and ongoing improvements
  • Defined the full eCommerce strategy, including revenue targets, KPIs, reporting and budgets
  • Managed all digital marketing activities, including PPC, SEO, email, social and affiliates
  • Set up paid acquisition strategies based on data and analytics to bring in the right customers at the lowest cost
  • Oversaw performance reporting and analytics to guide the wider business decisions
  • Improved the user experience across the site to increase conversion rates and overall revenue

In short, I managed the whole eCommerce operation, from technical delivery and development to marketing and performance. And I worked closely with the team to keep improving the site and drive consistent year on year growth.

If you’re looking for support with eCommerce strategy, development or digital marketing, feel free to get in touch.