Project

Bakery Ecommerce Website & Branding

A new e-commerce website for Balanced Heart Bakery in the Wirral, featuring custom branding, SEO, & bespoke WooCommerce plugins for stock & delivery management

About The Balanced Heart Bakery

Balanced Heart Bakery is a family-run artisan bakery based in the Wirral, specialising in organic, slow-fermented sourdough bread and handmade pastries. Each loaf is baked fresh using natural ingredients and traditional 3-day fermentation methods — no shortcuts, no additives, just honest, heartfelt baking.

The bakery was founded by a passionate baker who returned home after 25 years working in London to care for her mother, who lives with Alzheimer’s. Baking became both a daily ritual and a shared joy — the foundation for a new business built around warmth, family, and connection.

The bakery’s mission is simple: to bake memories — one loaf, one bun, one slice at a time. Every product embodies their values of love, quality, and community.

Project Overview

This project was a full brand and website launch, creating the bakery’s visual identity, e-commerce functionality, and online voice from the ground up.

The key objectives were to:

• Establish a recognisable, heartfelt brand identity reflecting the bakery’s story and family values.
• Build a custom WooCommerce e-commerce website capable of handling stock, delivery scheduling, and weekly production cycles.
• Create a mobile-first user experience, ensuring customers can order effortlessly on any device.
• Integrate bespoke WordPress plugins for advanced stock management and delivery control.
• Develop local SEO visibility across the Wirral and Merseyside region, connecting the bakery with its growing community.

Balanced Heart Bakery also needed to automate its delivery process. Orders are prepared and delivered three times a week:

• Order by Monday 7 pm –  Delivered Wednesday
• Order by Wednesday 7 pm –  Delivered Friday
• Order by Friday 7 pm – Delivered Sunday

These cut-off times were integrated directly into the website via custom plugin logic, allowing the bakery to stay organised while keeping customers informed at every stage.

What I Delivered

• A complete brand identity — including logo, colour palette, and typography — centred on the bakery’s symbol of two intertwined hearts representing warmth, care, and connection.
• A fully responsive e-commerce website built with WooCommerce, designed to showcase products beautifully across desktop and mobile.
• Three custom-built WooCommerce plugins, developed specifically for Balanced Heart Bakery’s operational model:
  1. Bakery Stock Manager – Manages stock levels by delivery day with automatic weekly resets, per-variation limits, and on-page cut-off messages.
  2. BSM Delivery Slots – Let customers select their preferred delivery day and time slot at checkout, with capacity control for each slot.
  3. BSM Single Delivery Day Cart – Ensures each order includes only items from the same delivery day, streamlining preparation and dispatch.
• Secure Stripe checkout integration providing encrypted, reliable payment processing.
• SEO-optimised content and structured metadata to boost search rankings for “Wirral bakery,” “sourdough delivery,” and similar local keywords.
• Social media branding and setup across Instagram and Facebook, using consistent imagery and tone to strengthen brand awareness.

The final result is a warm, approachable, and technically advanced e-commerce platform that reflects Balanced Heart Bakery’s heart-led ethos — a true blend of craft, technology, and story-driven design.