Goal
e-commerce platform build and robust digital marketing strategy
A full e-commerce and digital marketing solution for Better Living Outdoors, including PPC, SEO, email campaigns, affiliate setup and social media marketing, contributing to their achievement of Hot Tub Retailer of the Year.
About Better Living Outdoors
Better Living Outdoors is one of the North East’s leading hot tub retailers, supplying premium spas across the UK. Known for award-winning service and a strong reputation in the industry, the business needed a full digital overhaul to support its rapid growth and nationwide presence.
Project Overview
I delivered a complete eCommerce redevelopment for Better Living Outdoors, improving performance, navigation, branding and conversion rates. Alongside the website work, I managed the company’s digital marketing, advertising and CRM systems to drive online sales, enquiries and long-term customer retention.
What I Delivered
eCommerce Web Overhaul
- Full redesign and rebuild of the Better Living Outdoors website
- Improved product navigation, filtering and mobile experience
- Faster loading times and cleaner UX to improve conversions
- Industry-standard SEO across all categories and products
Digital Marketing & Lead Generation
- PPC campaigns across Google Ads to boost high-intent traffic
- SEO strategy targeting hot tub sales UK-wide
- Email marketing workflows, newsletters and abandoned-cart recovery
- Social advertising and retargeting through Meta Pixel
Affiliate Marketing Management
- Development and management of affiliate partnerships
- Tracking and analytics for referral performance
- Growth of alternative customer acquisition channels
HubSpot CRM Setup
- HubSpot pipeline, automation and sales tracking
- Automated order forms and lead capture
- Integrated customer lifecycle management
Product Sourcing & Brand Development
- Negotiated, specified and imported containers of hot tub accessories directly from China
- Developed a full suite of private-label, UK-branded hot tub chemicals
- Managed branding, packaging, compliance and supply chain
- Provided new revenue streams and stronger product margins
Award Achievement
Better Living Outdoors went on to win Hot Tub Retailer of the Year, supported by the strength of its digital presence, marketing strategy and eCommerce performance.
★★★★★
“John rebuilt our entire e-commerce platform and transformed our marketing with SEO, email automation, HubSpot CRM and a full affiliate setup. His work made a real difference to our business and played a key part in us winning Hot Tub Retailer of the Year !“
Philip Simpson, Better Living Outdoors
Categories: E-commerce Websites | Local SEO & Search Optimisation | Photography Projects | PPC Advertising Projects | Social Media Projects | Web Design & Development
