Project

It’s Gutter Be Clean Website

A clean, fast, mobile-friendly website to generate local leads for It’s Gutter Be Clean, with clear service messaging and strong call-to-action design

Goal

Generate local leads, boost enquiries for the Local Business

A lead-focused website build for It’s Gutter Be Clean, designed to increase enquiries across Teesside with strong call-to-actions and local SEO optimisation.

About It’s Gutter Be Clean

It’s Gutter Be Clean is a local, family-run gutter cleaning service based in Teesside, providing professional gutter clearing, fascia washing, downpipe unblocking, and exterior cleaning. The business focuses on preventative maintenance to stop leaks, damp issues, and costly repairs for homeowners, landlords, and small commercial properties. The goal was to present the business as reliable, friendly, and professional while encouraging quick enquiries from customers seeking straightforward, no-nonsense service.

Project Overview

This project centred on creating a clean, fast, and easy-to-use website built for local lead generation. The client needed a site that made it simple for customers to understand the service, request a quote, and get in touch quickly, without unnecessary steps or clutter.

Key objectives included:

    • Build a mobile-first website that works seamlessly on phones, where most enquiries originate.
    • Highlight the business’s services clearly to encourage trust and fast decision-making.
    • Add strong call-to-action prompts to guide visitors towards booking or requesting a quote.
    • Improve local SEO visibility across Teesside, Middlesbrough, Stockton and surrounding areas.
    • Create and approachable tone that reflects the friendly and straightforward nature of the service.

What I Delivered

    • A lightweight, fast-loading WordPress website focused on clarity and ease of use.
    • Clear service breakdowns covering gutter cleaning, fascia cleaning, conservatory roof cleaning, and seasonal maintenance.
    • Prominent call-to-action buttons placed strategically for quote requests and direct contact.
    • A simple enquiry form with spam protection to ensure genuine local leads.
    • Local SEO optimisation including service-area terms, structured content and metadata to boost visibility in local search results.
    • A tone of voice and layout that builds trust with real customers: friendly, approachable and professional, without corporate fluff.
It's Gutter Be Clean

★★★★★

“John built my website and has taken care of it for the last six years. Updates are always completed when needed and delivered on time. I’ve recommended him to others and wouldn’t hesitate to do so again.”

Scott Denning, It’s Gutter Be Clean