Bella di Notte is the UK’s leading premium lingerie catalogue, famous for our Merino Wool and Silk thermals. Quality clothing by Brax, Taifun, Gerry Weber and Olsen.

I defined the eCommerce strategy to drive sales revenue and bottom line profit,developed eCommerce marketing business plans, KPI’s and annual budgets in line with brand guidelines. Ongoing competitor analysis and tracked market trends.

Overhauled existing site – plan, scope and redesign the eCommerce Magento site through the company brand change and managed the delivery with an external web agency.

Developed, managed and maximised digital marketing, PPC, SEO and social media efforts based upon data and analytics. Evaluating existing campaigns and created effective paid acquisition strategies optimised to drive users and content to the web site, and acquire them at the lowest possible cost.

Managed external suppliers for ongoing development and maintenance of the website.

Web Project Management, SEO, Social Marketing, PPC, Affiliate Marketing  –